AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps on iOS in New Zealand, Q2 2025
Explore the performance trends of the top beauty retail apps on iOS in New Zealand during Q2 2025, with insights on downloads and active users from Sensor Tower.
In the second quarter of 2025, the top beauty retail apps on iOS in New Zealand showed varied performance trends in terms of downloads and active user engagement. Here’s a detailed look at their metrics, with data provided by Sensor Tower.
Sephora - Beauty Shopping experienced a fluctuating pattern in weekly downloads, peaking at around 671 in mid-April. The app's active users increased significantly, reaching over 12.4K in early June before stabilizing at approximately 11.3K by the end of the quarter.
MECCA - Beauty Shopping showed a strong start with weekly downloads hitting 878 in early April. However, this number gradually decreased, settling at 450 by the end of June. The app maintained a consistent level of active users, hovering around 17.5K throughout the quarter.
Lush Fresh Handmade Cosmetics saw its weekly downloads climb steadily, peaking at 242 in late June. Active users mirrored this trend, increasing to 277 before tapering off slightly to 206 at the quarter's close.
OLIVEYOUNG GLOBAL maintained a relatively stable download rate, with numbers fluctuating slightly around 80 weekly. The app's active users remained consistent, ending the quarter at 665.
Lastly, Nykaa – Makeup/Beauty Shopping had modest download numbers, with a peak of 62 in mid-May. Active users experienced a slight decline, closing the quarter at 908 from a high of 1.1K in mid-May.
These insights highlight the dynamic nature of the beauty retail app market in New Zealand, with varying trends in user engagement and app adoption. For more detailed analysis, visit Sensor Tower.
